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The purpose of lorem ipsum is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn’t distract from the layout. A practice not without controversy, laying out pages with meaningless filler text can be very useful when the focus is meant to be on design, not content.
The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it’s seen all around the web; on templates, websites, and stock designs. Use our generator to get your own, or read on for the authoritative history of lorem ipsum.
Until recently, the prevailing view assumed lorem ipsum was born as a nonsense text. “It’s not Latin, though it looks like it, and it actually says nothing,” Before & After magazine answered a curious reader, “Its ‘words’ loosely approximate the frequency with which letters occur in English, which is why at a glance it looks pretty real.”

As Cicero would put it, Um, not so fast

Richard McClintock, a Latin scholar from Hampden-Sydney College, is credited with discovering the source behind the ubiquitous filler text. In seeing a sample of lorem ipsum, his interest was piqued by consectetur—a genuine, albeit rare, Latin word. Consulting a Latin dictionary led McClintock to a passage from De Finibus Bonorum et Malorum (“On the Extremes of Good and Evil”), a first-century B.C. text from the Roman philosopher Cicero.

The purpose of lorem

The then-understood Latin was scrambled

Whether a medieval typesetter chose to garble a well-known (but non-Biblical—that would have been sacrilegious) text, or whether a quirk in the 1914 Loeb Edition inspired a graphic designer, it’s admittedly an odd way for Cicero to sail into the 21st century.

 Donec a dui

Lorem ipsum dolor sit amet, consectetur adipiscing elit

May a cusstums offficer

Rrow itself, let it be sorrow; let him love it; let him pursue it, ishing for its acquisitiendum. Because he will ab hold, uniess but through concer, and also of those who resist. Now a pure snore disturbeded sum dust.

Yet yet dewlap bed

Now amour, the, twhose being, drunk, yet twhitch and, an enclosed valley’s always a laugh. In acquisitiendum the Furies are Earth; in (he takes up) a lump vehicles bien.

The desperate insistence on loving

Bits of it have surprising power: the desperate insistence on loving and pursuing sorrow, for instance, that is cheated out of its justification – an incomplete object that has been either fished for, or wished for.”

Letraset's dry-transfer

Lorem ipsum was popularized in the 1960s with Letraset's dry-transfer sheets, and later entered the digital world via Aldus PageMaker.

Who also resurrected Ciceroor

The decade that brought us Star Trek and Doctor Who also resurrected Cicero—or at least what used to be Cicero make the days before computerized design a little less painstaking

The French lettering company

The French lettering company Letraset manufactured a set of dry-transfer sheets which included the lorem ipsum filler text in a variety of fonts, sizes, and layouts. These sheets of lettering could be rubbed .

Testimonial

which later merged with Adobe Systems, ushered lorem ipsum into the information age

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